CaféCharm Logo Design
A minimal, pastel-inspired logo for a cozy café-finding app.
Project Overview
This project focused on developing the visual identity for CaféCharm. The logo needed to capture the app's warm, welcoming, and aesthetic qualities.
Tools & Skills Used
My Role
- Exploration: Explored multiple sketches and icon ideas.
- Design: Finalized a pastel-inspired, soft, minimal mark.
- Scalability: Ensured scalability for app icons, branding, and marketing.
Process
1. Rough Sketches
Started with conceptual exploration and rough sketches to explore different directions.
2. Vector Refinement
Refined the chosen concept in Illustrator, focusing on clean lines and perfect curves.
3. Final Delivery
Delivered scalable mark and branding guidelines for consistent application across all touchpoints.
Gallery & Mockups
Reflection & Outcome
The CaféCharm logo project was a comprehensive branding exercise that taught me how visual identity and user experience interconnect. This project allowed me to practice concept creation, logo design, and building a cohesive brand system from the ground up.
It strengthened my ability to think like a brand designer—creating visuals that align with values, personality, and audience expectations. The final CaféCharm identity demonstrates my ability to deliver a scalable, consistent, and professional brand that works across multiple touchpoints.